Stepping Into My Second Act

Hello and welcome.

My name is Eloise, and I just turned 50. For some, that milestone might feel like a slowing down, a time to stay in your lane and keep the familiar. For me, it feels like a door swinging wide open.

I’ve spent decades living up to expectations—corporate deadlines, family responsibilities, relationships that sometimes cost me more than they gave. But lately, I’ve felt the pull toward something different: reinvention.

Part of this shift came with a late-in-life ADHD diagnosis, which put so much of my past into perspective—the struggles with focus, the constant pressure to work harder, the emotional rollercoaster I thought was just “me.” Add to that the whirlwind of perimenopause—hot flashes, mood swings, and all the identity-shaking changes that come with it—and I realized I couldn’t keep moving through life on autopilot.

Turning 50 has cracked something open in me. Instead of seeing this season as an ending, I see it as a beginning. I’m eager to try new things, to explore, to write, to create, and most of all—to share.

This space will be part memoir, part reflection, and part experiment. I’ll be writing about resilience, growth, and the messy, beautiful process of starting over when the world tells you it’s too late. (Spoiler: it’s never too late.)

So if you’re standing at your own crossroads—whether it’s at 30, 50, or 70—I hope you’ll find something here that makes you feel less alone.

Here’s to reinvention, to new beginnings, and to giving ourselves permission to become who we were always meant to be.